LinkedIn ghostwriting and lead generation for B2B founders
LinkedIn content in your voice that books meetings.
Ghostwriting for founders, built for LinkedIn lead generation. We write and design your content in your voice, run campaigns that point to your offer, and track who engages. When someone who fits your ICP engages, you get a call brief, and the follow-up call turns it into a meeting.
From a post to a meeting on your calendar.
Content on its own rarely books meetings. What books them is seeing who engaged and calling the right people while the post is still fresh.
Post
Written in your voice from your calls and notes. You approve every post before it goes out.
Engagement
We track who likes, comments and reposts, and check each person against your ICP.
Call brief
For every match: who they are, what they engaged with, and a first line for the call.
Meeting
Your team makes the call, and the call books the meeting.
What we do
Founder-led content
Posts written in your voice and built around your personal brand, starting from a recorded interview and your past work.
Branded visuals
Infographics, carousels and motion graphics in your brand's colours and fonts.
Campaigns with one clear CTA
Each campaign points people to one offer, so the attention a post earns has somewhere to go.
Engagement tracking and call briefs
We track who engages with your posts. For every ICP person you get a brief: who they are, what they engaged with and what to say.
How we charge
Our LinkedIn ghostwriting pricing is mostly performance-based: a fee for each meeting that takes place with someone who fits your ICP. The monthly fee covers the content itself.
Content fee
Paid in advance on the 1st. Covers the posts, visuals, call briefs and reporting.
Per booked meeting
Only meetings with people who fit your ICP count, and only once the meeting takes place.
Tool subscriptions
In your company's name, paid directly to each vendor.
The tools we use
Every tool is opened in your company's name and paid on your card. You own every account, and our fee covers our work only.
BufferScheduling to your LinkedIn
ClaudeDrafting in your voice
JunglerWho engaged with your posts
RB2BWebsite visitors, US buyers only
How we deliver
- Weeks 1–2
Learn your voice
A 60 to 90 minute recorded interview. We collect your past posts, offers and case studies, audit your profile and agree the content pillars and the one CTA.
- Week 2
Voice guide approved
A one-page voice guide and 3 sample posts. You edit them until they sound like you. Nothing is scheduled before you sign off.
- Every Monday
Drafts out
The week's posts and visuals arrive in one place. You approve or edit within 48 hours, in about 30 minutes.
- Daily
Engagement to calls
We pick out the ICP people who engaged and write a call brief for each, so the follow-up happens within 2 working days.
- Every Friday
Report
Posts out, reach, ICP people who engaged, conversations and meetings booked.
- By the 25th
Next month planned
Topics and campaigns for the next month, agreed on a monthly strategy call.
Add-ons
Content agents
We build content-creation agents on your own Claude or Codex plan, so your team keeps producing after we set it up. Quoted as a small project.
What you keep
- Every post and the source files of every visual
- Your voice guide and content calendar
- Buffer and Jungler, handed back with our access removed within 5 working days
A good fit when
- You run a B2B company and your buyers are on LinkedIn.
- You know posting would help, but the writing never happens.
- People engage with your posts and nobody follows up.
The same rules for every client.
Whichever service you choose, the engagement runs the same way. You own everything we set up, and nothing goes out in your name without your written approval.
You own every account
Every tool is opened in your company's name, with your email as the owner. We are invited as users. When we leave, nothing breaks and nothing has to be moved.
You pay vendors directly
Your card, your invoice from each vendor. We never resell a tool, and you see the full tool cost in the proposal before you sign.
Nothing goes out without your approval
Every sequence, post and candidate message is approved by you in writing before it goes live. A missed approval means the slot is skipped, never sent anyway.
Mostly paid on results
On Outbound and LinkedIn campaigns, most of our fee is per meeting held with someone who fits your ICP. No meetings, little revenue for us.
From signed deal to handover
- Before day 0
Proposal
Scope, price, a draft ICP, what counts as a meeting, and the tool budget in euros.
- Day 0 to 1
Sign and buy the tools
You sign the proposal and a data processing agreement. We send the tool list, and you buy each tool in your company's name.
- Day 1 to 5
Kickoff and access check
A 60-minute kickoff on ICP, offer, voice and approvals. Then we test every invite before we build.
- Per service
Build and approve
Lists, sending, content or your Claude Code setup. You approve in writing before anything goes live.
- Every Friday
Run and report
A scorecard: what went out, what came back, and what we change next week.
- End of term
Handover
Final report, exports and documentation. We remove our access within 5 working days.
Tell us what you sell and who you sell to.
Tell us what you are trying to fix. We will tell you honestly whether AI is the right answer.